A PASSIONATE Brand BUILDER
Wrangling leaders in board rooms and
driving business decisions across the globe.

Wrangling leaders in board rooms and
driving business decisions across the globe.

With 20 years of experience, from refreshes to full scale brand transformations,
my experience stretches across a variety of sectors.






For the one day, some day dream of building my own business around the heart beat of urban living, country soul.
Continue on for a very early stage peak behind the curtain.
My Grandfather Warren G. Wagers was an Ohio farm boy who grew up to be a doctor in Northern California. He contacted polio from a patient, but continued practice with such tenacity and grace despite limited mobility. He built a community of care and was one of those real life heros. A hero we called “Papa Rusty.” He had deep red hair, a soft, gruff voice, dry sense of humor, old-age wisdom and determination to keep moving.
Out of this, my deep admiration, along with my life of skyscrapers, corporate branding and a quiet love for the countryside, Rusty Farms has started to take shape.

Urban living, country soul.
Facilitating meaningful connection to the offline world.
Insightful, clear and action oriented.
Shorter, staccato-like sentences, simple vocabulary and occasional use of em dash and parentheticals for inner voice, thoughtfulness or subtle humor. Writing techniques also include active voice and dynamic verbs for concise and engaging communication.
Earth tones, muted yet confident (rust orange, forest green, sand beige, birch brown). Generous white space & photography with soft black shadows. Industrial yet rustic. The juxtaposition of structure and stability and whimsical unwind.
Perceptive, disciplined, active
The hum of a fiddle, the strum of a guitar. The rhythmic nature and sounds of a galloping horse. The clanking pipes of a New York apartment. A concert of sounds rich with texture and soul. A toe tap feeling and an unexpected moment to let your hair down.
Easy for me to guide others, but boy is it hard when it's my own! I'm endlessly curious and have a wild imagination... Clarity is critical. Stay tuned. Need to hone a "realistic" start point.



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